New offering on MSN Games targets the UK audience.

Parlay Entertainment, the world’s leading supplier of Internet bingo solutions, has announced that Microsoft UK has launched MSN Bingo on the Bingos.co.uk platform using Parlay’s award winning technology.

Players can access MSN Bingo by going to uk.msn.com and clicking on Games.

In December 2004, Bingos.co.uk was one of the first Internet bingo operators to launch a 90-number bingo game targeting the United Kingdom. It has since become one of the fastest growing bingo operators in the world.

"We are extremely proud to welcome MSN UK to our family of partners," said Dominc Mansour, CEO of the Euro Gaming Limited Group of companies, which operates Bingos.co.uk. "The fact that MSN Bingo UK is now part of our UK bingo platform confirms our status as a market leader in the United Kingdom. It is also recognition of the quality and integrity of our games, and of the vibrant community we host.

"The player experience at Bingos.co.uk will be enhanced thanks to the added critical mass we expect our MSN UK relationship will bring. As we attract more players, we will be able to offer larger prizes and, in turn, attract even more players. I am confident that MSN’s enormous reach will add considerable value to our business."

"We anticipate that this agreement with MSN could increase the exposure of Bingos.co.uk to millions of players who may not yet have discovered the game of bingo online," said Peter Trinz, Senior Vice President for Parlay Entertainment Inc. "This agreement is further proof that online bingo is emerging as a softer gaming opportunity that has much wider appeal than traditional online gambling.

"More and more big brands are interested in the mass-market appeal and socially acceptable nature of bingo. MSN has the vision to recognize this trend and we are delighted that such a highly regarded organization has chosen to use our software."